Facebook Marketing Agency in Kolkata

11 Facebook Marketing Mistakes You Should Avoid at Any Cost

Since ages humans have found ways to connect with other human beings. With time the ways of connecting have evolved. Now people are often too busy to connect in person so people connect via social media platforms.

Facebook, Instagram, WhatsApp etc. have become very important platforms to reconnect and communicate with old friends and family, as well as new friends. But, they are not just mere tools to reconnect or connect, they are also a very powerful medium of internet marketing for businesses. 

Among them, Facebook is the most popular social media platform with a minimum of 2 billion active users each month. Companies or brands, both big ones and smaller ones, use facebook for marketing purposes. While many of them get massive success, many fail and leave midway.

Oftentimes people commit some basic mistakes. We have listed some top marketing mistakes for you. Go through them to make sure you avoid those same mistakes.

  • Restricting The Audience: Often people target a small group audience instead of going for a larger one. Restricting the audience means less reach which results in generating lesser revenue. So if brand awareness is important to you, always aim for a bigger audience. 
  • Posting in Unfriendly Manner: Imagine a post featuring some dry and cold promotional facts coming up in your feed. Would you show interest in that? No. So post something that will engage the audience.
  • Irregular Post: You need to post on a regular basis to reach more people. Consistency is the key. Irregular posting not only makes a bad impact, it also affects facebook algorithms. That does not mean you will overdo it with absolutely irrelevant content.
  • Keeping It Boring: Being relevant does not mean being boring. Do not throw dull contents at your prospective customers. Be creative. Be fun. People are there for entertainment so entertain them with funny and witty content. 
  • Using Monotonous Videos and Pictures: Do not take your audience for granted. Don’t post for the sake of posting. Using dull and drab pictures or videos leaves a negative impression. If you do this, people will lose interest.
  • Late Response: This is a grave mistake where the audience responds to the posts but they get back answers from the admins so late that they lose interest. You cannot, at any cost, do this if you want to benefit from marketing. 
  • No Response:  What is even worse than a late response is no response at all. This projects you as ignorant, proud and careless. Be responsive.
  • Being Objective: Social media is supposed to be social. People will trust your brand or company more if you show them snippets from your daily work. Little behind the scenes from your office maybe.
  • Excluding CTA: CTA refers to Call to Action where audience or readers can directly engage through using a button attached with the content.
  • Improper Research: Based on the service or product that you offer, you must have a target audience in mind. Your social media posts ought to be related, otherwise the whole thing would be pointless.
  • Incomplete Profile: How would you feel if you go to visit a page where it shows half-information? If you ask me, I would start to have doubts about the authenticity of it. Your first responsibility is to fill up all the gaps. 
  • Repetitiveness: Do not share what you have shared earlier. You can do it sometimes though only if it is still relevant. Always be fresh with your content. 

To conclude, I can say a few more words that you might find helpful. You must be goal-oriented. You need to reach out to people, increase brand awareness and generate leads. Do your proper research and be awfully creative!  

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