I hope you are nor serious when you say Facebook is not effective anymore.
More than 1 billion users spend hours on this platform everyday and if you still have not brought your business to this platform, you are going to regret your decision.
Let the debates and rumors about this remain and start focusing on how you can do Facebook marketing successfully.
Here are some suggestions to get you started.
Complete Your Profile
Incomplete profile always leaves a bad impression. So take your time and fill up every detail carefully. Make your profile a complete one but make sure to use relevant content.
Filling up carelessly will do you no good. So give a good profile picture, set a cover picture that is not too boring and too professional.
Stress on The Content
Content is the key. Don’t present facts blatantly. Let people know about your service but please don’t put it in a boring way.
Make interesting content with words and pictures. Whatever service you provide or products you offer, showcase them to your customer with creativity.
What would you appreciate at any time of day? A good laugh maybe?
Your audience are people like you only who, above all, like peace and laughter. So why don’t you make their day better with posts that are less conventional and more fun?
If you were Jaadu or some other alien, sending signals once in a blue moon, people would care. But you are just one of the million profiles and the Facebook algorithm works in certain ways. So, make sure you post frequently enough or else the algorithm will lose interest in you and stop talking about you in other people’s profiles.
Meaning, your reach will be low. I am sure you don’t want that.
“Hlo, how r u dr?”
I can guarantee you that your business profile won’t have messages like this. So, PLEASE CHECK YOUR INBOX!
Don’t ignore queries. You can also engage in meaningful conversations there (not personal, no).
Analyze Your Data
You probably know about the data on your Facebook posts like you know the palm of your hands. Almost nothing.
But using analytics will help you a lot in successful marketing. Through it you will know what kind of posts your audience likes, what types of posts get the most reach, at what time your posts get more views etc.
More Engagement Please!
Engage more with your audience. Arrange contests/ votes, do giveaways, reply to their queries, ask questions. There are ample ways to reach people and that is not enough. Engaging means you make them feel important so they will take you seriously.
These are pretty much the main things you need to know. Beside these, you can also learn to use the ad manager well. Post video content as they tend to get the most views. Post things that show your kind side.